Role – Senior Designer, 2x4
Environmental Graphic, Signage, 3D Graphic
![](https://freight.cargo.site/t/original/i/a35af3987805ac605ad7f23f51cd46ff7e229c48e3ce59f35a8933907af5a796/ezgif.com-crop-1.gif)
![](https://freight.cargo.site/t/original/i/211e7009bb9a1aecc3243b30c0ecff84b9fcef059bd467e7bded26d53e3e811c/Screenshot-2023-06-11-at-11.17.41-PM.png)
![](https://freight.cargo.site/t/original/i/1c56108250888db233e4d38fdc1ccb6434dd1c7cafa05b1bbddc3517923eb4e7/Screenshot-2023-06-11-at-11.17.10-PM.png)
David Geffen Hall is the home of the New York Philharmonic at Lincoln Center.
To accompany a renovated theater by Diamond Schmitt Architects and expanded public spaces by Tod Williams Billie Tsien Architects, 2x4 designed and implemented a visual identity for the building with a custom typeface, signage & wayfinding, and a digital media strategy.
A unique alphabet of 3D-printed letterforms with a refined palette of materials integrates messages and wayfinding into the space, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions. Interactive touchscreens encourage deeper engagement with the stories of the Hall, and a bespoke digital wall in the Sidewalk Studio at the corner of Broadway, Columbus Avenue, and 65th Street generates a dynamic conversation with the streetscape.
![](https://freight.cargo.site/t/original/i/7204d97ae6941c0b54799a4f6a578d4c83992ce1daec7a991bc875da4600cc9a/Screenshot-2023-06-11-at-11.51.44-PM.png)
![](https://freight.cargo.site/t/original/i/0d68d063f3f8a2cacfad8803187c1d8d944ae6d94d16f939c46ebbca1228614a/Screenshot-2023-06-11-at-11.18.01-PM.png)
![](https://freight.cargo.site/t/original/i/f7c8b2fe0809493c5e73fc3a46ec31166675bcb40c123baff40fae07cc180bd6/DSC04072.jpeg)
![](https://freight.cargo.site/t/original/i/d3eedf533aa43f4d73665e586221e337b2ee6419712bc3c43b0f85c1b57e8174/Signage--Sidewalk-Studio-01.jpg)
![](https://freight.cargo.site/t/original/i/fb053034932ed43a75abbdcead3fcb4bbde09a48cdcb177a0af65646ad5f9041/Signage-Overhead-Signs-01.jpg)
![](https://freight.cargo.site/t/original/i/8df29f9cb07414c8e071b39674096748ee6b51c4d298cb225f3c75ac5aeb1013/Screenshot-2023-05-03-at-1.48.05-PM.png)
![](https://freight.cargo.site/t/original/i/beeacede028b80a7ffe96292fc3be1c18d8861a9262038a0e73e75b46917563e/Screenshot-2023-06-11-at-11.54.13-PM.png)
![](https://freight.cargo.site/t/original/i/a543823fb57119a446b639c85394c4e9a1607202cf609ce1c460c63d8419bbe1/Screenshot-2023-05-03-at-1.47.57-PM.png)