Min Ryung Son

Role – Designer, 2x4
Environmental Graphic, Digital Grahpic, Signage Design 

2x4 partnered with OMA to transform Sotheby’s New York Headquarters into an art destination with new public gallery spaces. Our experience master plan and fully integrated digital information and wayfinding system leverages Sotheby’s brand and expertise as it promotes constantly changing exhibitions and programming. A family of digital devices located at key navigation points throughout the 10 floors facilitates navigation and encourages a sense of discovery.