Role – 2x4
Signage Design
![](https://freight.cargo.site/t/original/i/13caafaaa8a370b7523c53ad18bcd38453a4202e28fe961cbcbebf78dcb95a55/Screenshot-2023-06-12-at-2.40.49-PM.png)
Originally designed by the late Charles Gwathmey and opened in 2006, Glenstone showcases an iconic collection of post-World War II art throughout its campus in Potomac, Maryland. Led by founders Emily and Mitch Rales, the museum fuses architecture, art, and nature in serene respite. A vastly expanded experience was unveiled in 2018 featuring a stunning new building by Thomas Phifer Associates designed to house exhibition pavilions dedicated to individual artists, art storage, and foundation offices set in a landscape by Peter Walker Landscape Architects. 2x4 designed a holistic visitor experience for the museum, including a brand strategy and identity, and site-wide signage and wayfinding for all galleries and the museum grounds.
![](https://freight.cargo.site/t/original/i/267693f17fee012d29c7fbc625a36aa0ebd413f57485599f0a1ee27381ebd8e1/IMG_6740-scaled.jpg)
![](https://freight.cargo.site/t/original/i/df7d087388ce0acb90fe2cfa5a6a9b3219a2aa0270be2d486f4a58cc53cea81e/Screen-Shot-2018-07-03-at-1.36.31-PM.png)
![](https://freight.cargo.site/t/original/i/71d108d3bd2b95791abf17ee810512d187bc5e5b0533bbfe129637e42d783da6/IMG_8317-scaled.jpg)
![](https://freight.cargo.site/t/original/i/37386abf61d86f60ac075af03575f8f3404e8ed85eeb4010bb412cad584dd4ed/Screen-Shot-2018-07-03-at-1.32.35-PM.png)
![](https://freight.cargo.site/t/original/i/c6e1c6e232900c9592b182e4b9c526aa2c485d94afe4d5f0433b85819b6eccfe/IMG_6747-scaled.jpg)